In Amy Cuddy’s book with the same title, the author defines [@cuddyPresenceBringingYour2015] Presence as “the state of being attuned to and able to comfortably express our true thoughts, feelings, values and potential.” It emphasises authenticity and confidence, which are paramount in commanding attention, filling a stage, or influencing conversations.

Cuddy also mentioned a concept from Carl Jung: individuation. Defined as a state that gives an individual a stable and unique identity, confidence, self-awareness, and conviction, Individuation requires one to be present. Here, being present is not the same as not being distracted or in the state that is often cited in guided meditation.

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